Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through portable devices,
OTT became a mainstream choice.
As outdoor activities decreased during COVID,
OTT viewership expanded significantly.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
Of course, drawbacks exist.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
Emerging FAST platforms are gaining attention.
A wide content range boosts usage.
In conclusion
As OTT subscription fees rise, interest in free streaming continues to grow.
Finding the right platform is part of read more the experience.
Content consumption will keep evolving.